B Lab, a nonprofit organization, awards Benefit Corporation certifications (B Corp) to for-profit companies that “meet rigorous standards of social and environmental performance, accountability, and transparency.” To earn Certified B Corporation status from B Lab demonstrates that a company is committed to sustainability and aims to create value for society as well as the economy. This is a deviation from normal corporate standards, which are focused primarily on increasing profitability for shareholders. B Lab states that, "B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.”
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